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Bob Culliton

Bob has spent over 30 years in sales and channel marketing.  His experience has been predominately in the tech sector, highlighted by 21 year at Microsoft, where he spent 12 years in the role of National Sales Manager of the retail group.  Bob has also worked at the Fortune 200 tech distributor, SYNNEX, as a Divisional Vice President focused on retail.  Bob branched out from tech after starting his channel-focused consulting practice for early stage companies in 2015.  Bob’s practice served a number of lifestyle, fashion and ultimately baby products companies, and where he was initially connected with Michaelene and Bazzle Baby.  

Bob’s success working with retailers has been based on his principles of: Know your customer well.  Place products and structure the business relations so everyone wins. Ensure the operational and marketing support is in place to support the customer.  Always be Professional and Responsive.

Bob and his wife of 25 years are blessed to be parents of 3 great kids.  Bob earned his bachelor’s degree in marketing, with a minor in Finance from Montana State University, and also where he play football.  He earned a master degree in technology management from Pepperdine University.