Our Story - About
Bazzle Baby is a designer baby accessory and lifestyle brand that creates products to help the modern family navigate the major milestones in children's lives. Our carefully curated line of stylish solutions for sleeping, teething, and feeding are designed to make parent’s lives easier. Bazzle Baby products help celebrate every milestone and give more time to enjoy all of life’s little moments.
The Bazzle Baby brand was born by introducing the first bandana drool bib to the United States, when a mom was frustrated about keeping her drooly baby dry. Today, Bazzle Baby’s products can be found at mass-retailers, specialty stores and online across the nation.
We believe life's little moments, are the biggest moments. We believe functional can be fun, and style knows no age. We believe the products you bring home matter; that quality should be affordable, and safety shouldn't sacrifice style. We believe in more time for laughs, and more time for adventure. We believe in long mornings and peaceful nights. We believe in the gift of time. We know "it takes a village" and at Bazzle Baby, we believe the best village comes from all shapes and forms. And most of all, we believe a commitment to innovation leads to more time for life's big moments.
Meet Our Owner + CEO - Michaelene Cadiz
Michaelene Cadiz is the Owner and CEO of MAD Product Innovations, a multi-brand design and manufacturing company, producing modern and innovative products across fashion and lifestyle.
With nearly fifteen years of marketing and advertising experience, she has developed an expertise in building business, having led multi-platform communication strategies that have proven successes elevating marquee brands amongst consumers with direct revenue generation.
Michaelene spent thirteen years at COX Media Group, leading the corporation’s high-profile marketing and promotional initiatives for a roster of principal clients. She rapidly rose through the ranks as she continued to spearhead award winning strategies that amplified the company’s transition into the digital era. In 2012, she decided that it was time to take her knowledge to build a brand of her own. Thus, MAD Product Innovations was formed.
MAD Product Innovation’s original and leading brand, Bazzle Baby, is a design baby accessory and lifestyle brand offering innovative products designed with the modern family in mind. In just seven years, Michaelene has transformed Bazzle Baby into a multi-national Juvenile Industry authority, expanding the brand to leading digital E-Commerce platforms, specialty boutiques, and Big Box retailers across the Nation and Canada.
Michaelene has been featured in various business and trade publications including Forbes and Vogue Business and has been recognized professionally for top career achievements and milestones. Most recently, she was awarded the prestigious HBIF award that recognized her and Bazzle Baby as a trailblazing Hispanic professional and brand, respectively.
Personally, Michaelene identifies strongly with her Puerto Rican heritage, having been born and raised in a bi-cultural household in Tampa, Florida and is a proud member of the LGBTQAI Community. Michaelene received a bachelor’s degree in Communications from Jacksonville University, where she was a collegiate athlete for the women’s soccer team. She credits her success to the meaningful relationships that she has fostered over the years, both professionally and personally, and hopes to continuously inspire women as we enter a new period of female-led empowerment and business. Michaelene resides in Neptune Beach, FL with her partner, Marit Foss.